Almost one in two bookings by travelers aged 18–29 is now for an All-Inclusive vacation, according to new data from TUI Sweden, with Rhodes and Crete emerging as the top choices. For Gen Z, the new definition of “luxury” isn’t about showing off—it’s about convenience, simplicity, and escaping the stress of constant travel planning.
The All-Inclusive model is making a powerful comeback, and Generation Z is proving to be the primary driver of this new trend. New booking data from TUI Sweden shows that nearly every second reservation among travelers aged 18 to 29 is for an All-Inclusive package, with the category’s share rising by three percentage points compared to last year.
This shift is particularly significant for Greece, as three out of the five most popular All-Inclusive hotels for this demographic are located in Greek destinations: Rhodes and Crete.
BLUE STAR Myrina Beach (Rhodes), TUI SUNEO Althea Village (Crete), and Rhodos Horizon Resort (Rhodes) are among Gen Z’s top choices for this summer, alongside two hotels in Cyprus: BLUE STAR Atlantica Sungarden Beach and BLUE STAR Atlantica Callisto.
The trend shows that the All-Inclusive concept is being repositioned in the minds of younger travelers. It is no longer viewed as a “closed-off” resort experience, but rather as a strategic way to reduce the pressure of logistics, fluctuating costs, and the endless decision-making that typically accompanies a trip.
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